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Marketing technology has exploded in the past five years, and it’s transformed marketing into a field many of us wouldn’t recognize a decade ago. In fact, with such limited reporting potential to determine the ROI of specific activities, you could argue marketing before the martech boom was more art than science. Today, marketers find themselves in a very different position. They can instead make calculated decisions based on unprecedented levels of available data on everything from ROI to user behavior, thanks to broad adoption of marketing technology platforms. But there’s a downside, as well: The exponential growth of marketing technology over the past several years has made it difficult, if not impossible, to keep up with all the new options available to optimize your marketing performance and reporting. With ChiefMartec reporting nearly 5,000 martech solutions... (more)